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This is where you are...
Insufficient lead generation from content efforts
Struggling to stand out in a crowded market
Content fails to showcase your unique value proposition
Struggling to create content around your product
Can't seem to differentiate yourself from your competitors
This is where you should be
Generating a consistent flow of high-quality leads
Reaching key decision-makers and influencers effectively
Making your brand top-of-mind with your unique value proposition
Utilizing data-driven insights to optimize content performance
Outsmarting your competition with innovative content strategies
Product Discovery and Goal-Setting
This first step involves a detailed dive into your software/product, what stage it is in the product lifecycle and your overall business goals. This conversation sets the tone for your content strategy goals whether it's to drive more leads, increase conversions, enhance brand authority, or improve customer retention.
Audience Analysis and Persona Creation
We understand that every business is unique, and so are its needs. The discovery stage is where your needs and requirements are articulated. Then our professional team begins the research process, deep site analysis.
Keywords and Competitor Research
Next, I identify a list of target keywords that your potential customers are using to search for your solution. I also analyze competitor websites and content to identify the keywords they are targeting successfully. This analysis helps me discover untapped opportunities and gaps in the market, allowing you to gain a competitive advantage.
Topic Clusters and Content Planning
Building upon keyword research, we identify core topics that are central to your company's offerings and industry. These core topics serve as pillars around which related subtopics will revolve. Then, I will develop a comprehensive content roadmap that outlines the content themes, formats, channels, and timelines for implementation.
Content Creation and Optimization*
You will receive a content calendar with topics to agree on. Then, a handpicked team of professionally vetted and trained writers will get to work to deliver quality content for different stages of your funnel.
Measurement and Analysis
You will get detailed content marketing performance reports that elaborate on every aspect of your organic growth, along with suggestions for areas you should continue to invest more in the future. .
"For the second year in a row, SaaS marketers ranked SaaS marketing case studies as the #1 most effective marketing tactic to increase sales"
Source: Uplift Content SaaS Marketing Research
Ready to find out what these marketers are on about? Book a discovery call today!