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Losing customers to your competitors
Your potential clients will keep choosing your competitors who can better showcase their value through real-world examples.
Longer/slower sales cycles
You get stuck in lengthy sales processes because your prospects can't quickly grasp how your solution applies to their specific situation
Struggles to justify pricing
When clients question your rates, you lack concrete examples of ROI and value that would justify your premium pricing
Product features not resonating
You can't translate your technical features into clear, relatable benefits that resonate with potential clients
I help businesses like you get amazing results with customer stories
Some of my clients have seen these results:
✅Increased lead-to-customer conversion rate by 35% for a B2B SaaS client through strategic placement of customer success stories throughout their sales funnel.
✅Reduced sales cycle length by an average of 22 days for a cloud computing provider by crafting targeted customer stories for each buyer persona.
✅Increased inbound qualified leads by 40% for an AI-powered analytics platform through a series of in-depth customer journey narratives.
✅Developed a compelling case study portfolio that helped to demonstrate product-market fit for a startup seeking funding.
I don't just write boring case studies that you publish on your blog once and it continues to gather digital dust. I also train your sales and marketing team on how to properly use the right stories in the right place to convert those customers
"1 in 4 companies would produce more case studies to drive more sales if a recession hits"
Emily Amos, Founder of Uplift Content
Intro and Discovery Call
During this call, we establish your goals for wanting to capture customer stories and go through your existing projects to find the ones that have the scope to achieve your intended goals. After the call, I will send you FREE custom email templates you can customize to ask your client for a case study.
Interview & Data Gathering
I will connect with selected clients to gather their stories. Through interviews, we will dive deep into their challenges, their experience with your product/service, and how it transformed their lives. Each selected client will be interviewed once.
Crafting the Story
At this stage, I am focused on bringing out the uniqueness and authenticity of each story, emphasizing the transformational journey from challenge to success. My writing style blends creativity and professionalism, emotions and logic, ensuring that the case study aligns seamlessly with your brand's tone and messaging.
Review and Approval
share the draft with you for review and feedback. Your insights are crucial to us, and we make any necessary revisions to ensure the case study meets your expectations.
"For the second year in a row, SaaS marketers ranked SaaS marketing case studies as the #1 most effective marketing tactic to increase sales"
Source: Uplift Content SaaS Marketing Research
Ready to find out what these marketers are on about? Book a discovery call today!